Meal Delivery Mobile App Prototype Design
About the Project:
For this project I had to create a proposal and mobile app prototype for a Grocery, Meals, or Recipe App to be funded by a Fortune 500 grocery retailer. I utilized the Persona as a UX/UI Research Method to help guide my design decisions and brand style.
Objectives:
-Use "offline", in-person group discussion as a brainstorming method.
-Create a Persona as a UX/UI design strategy.
-Use Figma to create a presentation (16:9 slide format).
-Use Figma for mobile app design, use basic prototyping when needed.
-Look at mobile app designs in a similar vertical or market space. Create a competitor analysis.
-Think and create. Think "offline." Create "online."
Process:
We got together in groups to create a persona based off of a fictional interview with a person about food preferences. I started with sketching out some ideas for layout on graph paper and creating a app name/logo. Next I created a presentation board that showed description of my persona, a mood board, competitors, and an example of the first screen for the app. After that I began working on my frames within figma.
Reflection:
I used design knowledge learned in my foundations courses (2d design, graphic design technologies, typography) to help create a balanced and visually appealing mobile app design. I made sure to keep things easy to navigate and not visually overwhelming. I kept the typography consistent and paid attention to hierarchy to lead the eye throughout the pages. I think that my photography class I took helped me in choosing images of food that are clean and have good composition. Creative writing classes helped me to come up with descriptions for my meals that look realistic and convincing. Using figma in our last project where we created a web page for a sports club helped me to get used to figma's tools and how it works, so I was able to work quicker and more efficiently this time around. For additional research, I downloaded and explored several competing meal box delivery apps to see how they were laid out and what they offered to customers. I think that seeing the competitors color schemes and layout helped me to gain an appreciation of simplicity and ease of navigation within these apps. I wanted my app to be visually interesting while still looking clean and easy on the eyes.
Research
